People and Organizations : Principles and Practice in Global Contexts- MN7181-Management of Change - Blog # 10
People
and Organizations: Principles and Practice in Global Contexts – MN7181 –
Management of Change – Blog # 10
What
is Change Management?
Leading and facilitating change is about initiating
and achieving the smooth implementation of new developments and initiatives by
planning and introducing them
systematically, allowing for the possibility of their being resisted or, at
least, misunderstood. Kotter (1996) emphasized the importance of leading change
rather than simply managing it.
Leading and facilitating change is probably the most
demanding of all HR roles. If HR is concerned as it should be in playing a
major part in the achievement of continuous improvement and in the HR processes
that support that improvement, then it will need to be involved in facilitating
change. Caldwell (2001) stated that the change agent roles that can be carried
out by HR professionals are those of change champions, change adapters, change
consultants and change synergists.
Leading change involves initiating and managing culture
change (the process of changing the organization’s culture in the shape of its
values, norms and beliefs) and the introduction of new structures, systems,
working practices and people management processes. The aim is to increase
organizational capability (the potential ability of the organization to perform
well) and organizational effectiveness (how well the organization actually
performs). Ulrich (1997) observed that HR professionals should be ‘as explicit
about culture change as they are today about the requirements for a successful
training program or hiring strategy’. He later emphasized that: ‘HR should
become an agent of continuous transformation, shaping processes and a culture
that together improve an organization’s capacity for change’ (1998). Change
leadership means ,
● identifying
where change is required.
● specifying what changes should take place
● assessing the benefits of the change and what it
will cost.
●
establishing the consequences of the change.
● assessing
any problems that the change may create, e.g. resistance to the change, and any
risks involved.
● persuading management and anyone else affected by
the change that it is necessary, spelling out the benefits and indicating what
will be done to deal with potential problems.
● planning how the change should be implemented,
including nominating and briefing change agents (people responsible for
achieving change), minimizing potential resistance through communication and involvement,
and managing risks.
●
facilitating the introduction and management of the change.
● ensuring
that the change is embedded successfully – ‘holding the gains’.
Change
Models
Change models explain the mechanisms for change and
the factors that affect its success. The best known change models are those
developed by Lewin (1951) and Beckhard (1969), but other important
contributions to an understanding of the mechanisms for change have been made
by Thurley (1979) and Beer et al (1990).
Resistance
for change
People resist change because it is seen as a threat
to familiar patterns of behavior as well as to status and financial rewards.
Woodward (1968) clearly stated about resistance to change and the reasons for
it.
Reasons
for resisting change
·
The shock of the new
·
Economic fears
·
Inconvenience
·
Uncertainty
·
Symbolic fears
·
Threat to interpersonal relationships
Managing
Resistance
1. Manage the transition by making organizational
arrangements designed to ensure that control is maintained during and after the
transition and by developing and communicating a clear image of the future.
2. Shape the political dynamics of change so that power
centers develop that support the change rather than block it.
3. Build in stability of structures and processes to
serve as anchors for people to hold on to.
Organizations
and individuals can only stand so much uncertainty and turbulence, hence the
emphasis by Quinn (1980) on the need for an incremental approach. As reported
by Surowiecki (2013), Professor Michael Roberto of Bryant University suggested
that: ‘Anytime you’re trying to change the ways you do things, small wins are
important. Small wins help you build support both internally and externally,
and they make it easier for people to buy in.’
References
Beckhard, 1969. Change management models.
Beer et al, 1990.
Management of change - HR perspective.
Caldwell, 2001. HR
and Change management.
Kotter, 1996. Managing
change.
Lewin, 1951. Models
of change management.
Quinn, 1980. What
is change management.
Roberto, 2013.
Managing change. HRM and change management, 2, p.55.
Surowieki, 2013. HRM
and change management.
Thurley, 1979. Change
management models.
Ulrich, 1997. Managing
change.
Ulrich, 1998. Managing
change.
Woodward, 1968. Overcoming
obstacles of change.
Short article. But under circumstances.. as it is structured and referencing is done accordingly, the article is accepted.
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